Audience & community reach
Understand who the organization reaches today, who it misses, and how communication can improve.
Scope for Good · Nonprofit & mission-driven consulting
Better decisions when every resource matters.
Turning difficult questions into clear, research-backed recommendations — for nonprofits, charities, and community organizations.
- Scope note
- No professional consulting fee Selected engagements are taken on without a fee. The reasoning is set out plainly in the FAQ below.
- Built for limited capacity Every engagement starts with your problem, not a pre-set service package, and ends with recommendations sized to the resources you actually have.
- Based in
- Vancouver, BC
Canada-wide over video - Typical duration
- Two to six weeks
from scoping to recommendation - Your time
- A kickoff call, your existing data,
a few introductions
§ 01
Most organizations arrive with a symptom. The first job is turning it into a question that research can answer.
Questions worth solving
Bring the problem. We'll define the scope.
Attendance is down. Volunteers aren't renewing. The newsletter isn't landing. Each of those is a starting point, not a diagnosis.
01
02
Event attendance & engagement
Identify why participation is declining or inconsistent, and what practical changes could improve it.
03
Volunteer recruitment
Study motivation, recruitment channels, and the friction points in the volunteer journey.
04
Marketing performance
Evaluate channels and focus limited capacity on the activities with the strongest expected return.
05
Research & segmentation
Use surveys, interviews, data, and clustering to understand distinct stakeholder groups.
06
Growth & sustainability
Assess opportunities to strengthen reach, stakeholder value, and long-term sustainability.
§ 02
Evidence before advice. The recommendation is the last step, not the first.
Consulting approach
Research first. Recommendation second.
Understand the real problem, gather evidence, test the assumptions — and only then recommend the most practical next steps.
01 — Define
Frame the question
Clarify objectives, stakeholders, constraints, available data, and desired outcomes.
02 — Discover
Gather evidence
Interviews, surveys, market research, analytics, and peer benchmarking.
03 — Analyze
Find the signal
Synthesize findings, segment audiences, and identify the highest-priority issues.
04 — Recommend
Make it actionable
Deliver a prioritized roadmap and, where useful, a prototype or pilot concept.
§ 03
One worked example of the research-driven model behind every engagement.
Selected work
Community business consulting in practice.
Fig. 1
Artisan Farmers Market Society · Metro Vancouver
Understanding declining traffic and reaching a younger audience.
The organization faced fewer active locations, declining customer traffic, limited marketing resources, changing parking conditions, and difficulty securing consistent vendor commitments.
The real question was which of those factors actually moved attendance — and which were simply the most visible.
| Evidence gathered | |
|---|---|
| 176 | survey responses collected and analyzed |
| 7 | in-depth stakeholder interviews |
| 4 | perspectives triangulated — customer, vendor, stakeholder, peer market |
| 2026 | season in which recommendations were adopted by the client |
Consistent, timely information mattered more than expected — communication frequency was the strongest lever available.
Principal finding
Research
Customer survey analysis, vendor and stakeholder conversations, customer interviews, audience clustering, and peer-market benchmarking.
Analysis
Segmented the audience to separate lapsed regulars from never-reached prospects, then tested which barriers applied to each group.
Recommendations
A younger-audience e-marketing direction, refined digital campaign concepts, and interactive engagement ideas giving people a reason to visit and return.
§ 04
Scope is agreed before any work starts, so you know what you'll receive.
How it works
What an engagement actually looks like.
Scoping conversation45 minutes · no commitment |
We talk through the situation and decide together whether there's a focused project worth doing. |
|
|---|---|---|
Research & analysisTypically 2–6 weeks |
The bulk of the work. I run the research and keep you updated as findings emerge. |
|
RecommendationWritten report + walkthrough |
A prioritized set of next steps sized to the resources you actually have. |
|
§ 05
Including the one everybody thinks and nobody sends in an email.
Common questions
The things people ask before reaching out.
Why is there no consulting fee?
Because we both get something. Scope for Good is how I build a portfolio of real, documented consulting work — and organizations that could never commission research at market rates get analysis they can act on.
The trade is explicit: you get the work, I get the case study. Nothing is published without your written approval, and I'll anonymize the organization if you prefer.
What does it cost my team in time?
A kickoff conversation, access to whatever data you already have, and a handful of introductions for interviews. I do the research, analysis, and writing. The intent is to add capacity, not create a project your staff has to manage.
What kinds of organizations are a good fit?
Nonprofits, charities, societies, and community organizations with a specific decision to make and limited internal research capacity. The best engagements have a real question attached — a program that isn't landing, a shrinking volunteer base, an audience you suspect you're missing.
Do you implement the recommendations too?
The engagement ends with a recommendation and a roadmap rather than execution. Where it helps I'll include prototype materials or campaign concepts, so your team has something concrete to start from rather than a document full of advice.
How many projects do you take on at once?
A small number, deliberately. Since these engagements run alongside paid work, I'd rather do a few properly than spread thin. If the timing doesn't work I'll say so rather than let a project drift.
§ 06
Economics background; management training; research-led practice.
Founder
Hank Fan
I'm a UBC Sauder Master of Management alum with an economics background and a focus on strategy, marketing, and untangling complicated business problems.
Economics taught me to think about choices under constraints. Scope for Good applies that lens to organizations where every hour, dollar, volunteer, and decision matters.
Market researchExcel analysisSurvey designStakeholder interviewsCompetitive benchmarkingAudience segmentationRecommendation development
NS
Hank Fan
§ 07
It doesn't need to be a well-formed brief. Describe it in your own words.
Start a conversation
What problem is your organization trying to solve?
If there's a focused project that fits your capacity and would create real value, I'll come back with a proposed scope, timeline, and set of deliverables.
What happens next
I read every inquiry personally and reply within two business days — either with a
proposed scope, or with an honest note that it isn't the right fit.