Clear decisions for organizations entering unfamiliar territory.
Research first, recommendation second. Northlink Strategy defines the real problem, gathers the evidence, and returns something you can act on.
- In brief
- Scope for Good Strategy, marketing, and research for nonprofits and community organizations — no professional consulting fee.
- Canada Market Entry Advisory Paid, fixed-scope projects for international companies deciding whether and how to enter the Canadian market.
- Founded by
- Hank Fan, UBC Sauder
Master of Management - Practices
- Scope for Good
Canada Market Entry Advisory - Working
- Canada-wide, remotely
In person in Metro Vancouver
Both practices run the same method. They differ in who they serve and how they are paid.
Start with the kind of problem you have.
One supports nonprofits and mission-driven organizations. One helps international companies evaluate and enter the Canadian market.
Scope for Good
Research-driven strategy and marketing support for nonprofits, charities, and community organizations — offered without a professional consulting fee.
- Audience reach and communication
- Event attendance and volunteer recruitment
- Stakeholder research and segmentation
Canada Market Entry Advisory
Paid, project-based advisory for international companies deciding whether — and how — to enter the Canadian market.
- Market assessment and competitor mapping
- Go-to-market strategy and channel choice
- Business development and operating model
The same four steps run through every engagement, whatever the client.
Research first. Recommendation second.
Understand the real problem, gather evidence, test the assumptions — and only then recommend the next steps.
Frame the question
Clarify objectives, stakeholders, constraints, and what a good outcome actually looks like.
Gather evidence
Interviews, surveys, market research, analytics, and peer benchmarking.
Find the signal
Synthesize findings, segment audiences, and identify the highest-priority issues.
Make it actionable
Deliver a prioritized roadmap scoped to the resources the organization actually has.
Economics background; management training; cross-functional project work.
A cross-functional business perspective.
My background combines economics and management with project work across marketing, business development, customer research, operations, and supply chain.
Economics taught me to think about choices under constraints. That is the lens I bring to organizations making decisions with limited resources, incomplete information, or unfamiliar markets — whether that means helping a nonprofit understand declining engagement, or helping an international company decide how to approach Canada.
Not sure which practice fits? Use this form and I'll point you to the right one.
Tell me what you're trying to figure out.
The more specific the problem, the more useful my first reply will be.